Thursday, April 28, 2011

Ebook Authors: Do You Really Want To Be An Old Time Author?


Do you really want to be an old time author and publish your book traditionally or do you want to be an eBook author and self-publish your content on-line? That’s the question.

An old time author! Are you one of them? You know the traditional author that has beat his head against publisher’s front doors for a long time and hasn’t gotten in. Or the writer that creates good content but has to do all his own marketing and his book is just not flying off the shelves. Or the one who has heard about ebooks but is not tech-savvy and doesn’t know where to start. Or the author that has a garage full of POD books that are good but things just didn’t work out for him.

Self-Publishing Story

Self-publishing is a major step to take. It is much more than writing good content. There is no gatekeeper to stop you but there is no guidance to assist you. All the tasks they perform are left to your control. You either learn now to do it yourself or you get outside help.

I have been down this road. I have done the whole nine yards with a little help in the editing department. Actually a lot of help in this area.

I was fortunate to have over thirty years’ experience in the computer part of the conversion. Call Off the Dogs was written for ebook publication only, so a conversion service was not required. It included in-book links and external links along with color pictures and term definitions. I even did the cover thanks to Photoshop and Google Earth.


Now the Games Began

With copyright in hand and the ever needed ISBN number registered, my ebook was ready for publication. Lookout readers. Here comes the story of what really happened the day Kennedy was assassinated in Dallas.

I already had developed a website. It was easy to update my site to market my new ebook. I was ready to go. My ebook was going to be in the two biggest on-line bookstores and on all the mobile devices. I tagged my book with all the related keywords so the search engines could fine the book easily.

I didn’t need to get printing quotes to produce a start quantity. I didn’t have to send out query letters trying to get my ebook in the pipe. It looked like I was home free. All I had to do is set back and watch my 70% royalty start being deposited in my checking account. I even leveraged my marketing by signing up for the Amazon Affiliate Program. (an extra 5% if they went through my site to purchase my ebook)

Now I could concentrate on my next ebook featuring my main character, Jonathon Stone.

Stop the Presses

I realized quickly the marketing task to sell Call Off the Dogs was going to be time-consuming. Even though my computer knowledge is extensive, my social networking was completely missing. Oh I use email all the time and I surf the Net but Facebook and Twitter were completely foreign to me. I had a brand in the digital forms area but that wasn’t going to carry over here. So I setup a Facebook account and quickly learned that this was a very time consuming venture. And the thing I wanted to do with it (selling my ebook) was lost in the vacations and pictures of my friend’s pets. I am still working on this one.

I have joined Linkedin and Goodreads and I get to communicate with other authors but where is my readers?

My ebook falls in between genres it appears. At first I had a problem figuring out whether it is in the fictional mystery or alternative history genre. I still haven’t found the niche my ebook falls into.

Attack plan

I decided to become proactive. I setup a Google Alert system which emails me every time my keywords appear on the Internet. This does free up time trying to keep up with the Internet.

Next I started researching other author’s sites and blogs to see what they were doing. Again I resorted to an automated system. I setup Google Reader to alert me of all the blog information that relates to the ebook industry and writing in general.

I setup a blog specifically for Call Off the Dogs. The jury is out on that one. I have tried to engage readers on the main theme of the book but that seems like an uphill battle.

I started a research project including a database to keep track of what was going on. I have recently blogged a list of great sources that I find helpful. (eBook Authors: 17 Great Information Sources) Maybe it can save you some time and give you some ideas to get your ball rolling.

The main takeaway here: Research is the thing if you need HELP like I do.
As you can see from this blog, I didn’t plan for the giant tasks ahead of me. I wrote my ebook first without a clue where I was going. There I was outlining my book, checking my facts, and trying to develop interesting characters with no plan of attack once I was done.

Once Call Off the Dogs was out in the marketplace, I quickly realized I needed help. So I did my homework and developed the list I referenced above to research and follow the ebook industry. I know my research is not complete but this got me started.

So do you what to be an OLD TIME AUTHOR or do you want to embrace the ebook experience. I would be interested to hear what experiences you’re having trying to tackle this shift in the playing field.

View my website: HBSystems Publications
Or EMAIL at: jrm@hbspub.com

Wednesday, April 20, 2011

Ebook authors: 17 Great Information Sources

I have been asked several times this month what I think are the best current sources of information for the eBook author and how do I use them. I think research is a key element in an indie’s quest for success so I spend a lot of time reading blogs and books on publishing and writing.

I did a little research on my research and this is what I came up with. These are my favorites. You may not agree or I have left a good blog out but at least this list could be a starting point for the would-be author.

I have over 100 blogs queued up in Google Reader. I started with a modest list and as I saw what kinds of content they were providing, I adjusted my list. Some of the blogs I follow are related to libraries and education and or not included in the following list.

I skim the title and if it is something I am interested in, I either read it quickly, print it out for future reference or bookmark it.

You will need to prune your list to your needs. For example, some blogs that are rated highly by some list sources, I don’t follow. I am looking for information and ideas not at how good they are or how successful they have become. One successful writer was recommended and I bookmarked the blog. After a month or so I deleted that blog from my list. The writer’s sales numbers was not the type information I was looking for.

My List
The following is my list by topic of blogs and books I have found the best sources of information.

Blogging
Cats Eye Writer - Judy Dunn
Judy’s blogging advice is a must read if you’re going to market your ebook through the blogosphere.

Book Design and Covers
The Book Designer - Joel Friedlander
His Goal: “To help publishers and authors who decide to publish their own books get to market with a great looking, properly constructed book, on time and on budget.”

Book Making - Michael N. Marcus
Michael byline: “He discusses writing, editing, publishing and sometimes none of the above. Sometimes he draws attention to inept publishers and writers. It's his duty and his compulsion.”

General
Book Trends Blog - Bob Spear
Bob’s blog is always a good read. It is directed to the ebook author. He seems to touch all phases of the ebook experience.

Marketing – how to
Her bio states “I started Author Marketing Experts, Inc because I’m an author and I wanted to give authors a company that understood them, knew the publishing industry and knew what they wanted.”

Tony’s blog is one of the most helpful blogs in the ebook industry from the marketing point of view.

His site states: “He … shares his book marketing tips with fellow authors through his blog and through his free video marketing tips for authors.”

Writing and Publishing Assistance
Her by-line: “How to Write a Fiction, Non-Fiction Book, or Novel, find a Publisher or Publishing Option, and Market Your Book for Free. Tips and Expert Advice.”

Indie Author - April L. Hamilton
April’s by-line: “I'm now offering professional services to self-publishers: editing (developmental, copyediting & proofreading), formatting for print or ebook publication (Kindle, iBook, Smashwords, epub, etc.), ebook conversion/setup, cover design, and general publishing and author platform consultation by phone or email.”

Our Little Books - Julia M. Lindsey
Julia has been nice enough to use me as a guest blogger on her blog site. Her blog features snapshots of information for the authors of small books.

Her site says: “we are dedicated to producing educational, inspirational and fun little books for pocket or purse… We're also dedicated to helping you publish your own little book.”

This is a great source of information for self-publishing authors.

Her blog states: “We know the challenges self-publishing authors face, and we’re experts at guiding them to success.  From initial book development through winning promotion and sales, we know how to assist authors to surpass their personal and professional publishing goals.”

The Creative Penn - Joanna Penn
Joanna is an author and blogger with great ideas for the indie ebook author.

She states: “I wanted to share this information with other people who want to become authors, because I found the traditional publishing route confusing, too difficult and slow when I first started. I also made a lot of mistakes that I want to help others avoid!”

The Publishing Maven - Christy Pinheiro
Christy’s blog always has great information and ideas on publishing. She has a small press that publishes nonfiction books.

Workshop and Training
All Smart Cookies - Emily Hill
She conducts workshops and seminars in the northwest. She stresses coaching for indie authors with a section on the Self-publishing guidelines with Amazon, Barnes and Noble and Smashwords.
    

Helpful books I have read recently

A Self-Publisher's Companion - Joel Friedlander
Joel does a great job in discussing self-publishing, blogging and the social networking part of the book business. This is a great extension to his blogging site, http://www.thebookdesigner.com/.
Since most publishers have deserted the ebook author in the marketing task, you need the knowledge Joel presents to get started in the right direction.

This is a quick guide which discusses the step-by-step list of elements necessary to self-publisher an ebook with lots of linked references. Best advice to a new ebook author: “When your first book comes out, be prepared for nothing much to happen. That’s normal.”

Two other good books I have read recently that are directed at self-publishing authors are:

The Complete Guide to Self-Publishing – Sue Collier and Marilyn Ross

The Step-by-Step Guide to Self-Publishing for Profit! Start Your Own Home-Based Publishing Company and Publish Your Non-Fiction Book with CreateSpace and Amazon - Christy Pinheiro

All the blogs on my list I follow religiously. The books on my list I have read recently and I have taken away something from each one of them. I know my research is not complete but this got me started.
Let me know what you think of my list. I found them very helpful. Please add to the list other valuable references.

View my website: HBSystems Publications
Or EMAIL at: jrm@hbspub.com

Tuesday, April 5, 2011

Ebook Authors: The Kids Are Coming

One of the great opportunities ahead for ebook authors is the wave of new readers entering the digital book world. These gadget centric-readers are kids and young adults. You know the ones that don’t shy away from a computer screen or the digital world. With their cell phone or ipad in hand, they are going to drive the ebook industry to new heights in the near future.

This wave of new readers is going to create a new wave of authors. These writers are going to write directly to the ebook platform, bypassing the current paper to digital conversion process. This new author will take advantage of the ebook software; adding links, sound, video and multimedia.

This young group of readers will be gamers, Internet surfers and two-thumb typist. They are ready for the ebook experience and the ebook author must deliver.

So what is going to happen?

New devices
New devices targeting young kids are starting to appear. Hard plastic, low cost ereaders will start to appear in toy departments with packaged ebooks. They may not have a wireless connection or many keys and you may have to update the content via a USB connection (may assist in parent control) but the inconvenience will be worth the trouble.

New software
New software with more powerful features will be developed. This software will drive the acceptance of ebooks. It will be software that is more than just a text display of an ebook. It will be software that lets the reader interact with the content.

You are starting to see laptop software that makes studying easier and more productive. For example, one of the new tools released recently is NookStudy from Barnes and Noble. This free software download shows great potential. NookStudy is available for your PC or Mac.

Text to speech is a great tool to help kids learn while reading ebooks. We may even want to add children’s voices to the voice characters. Kids will probably accept other kids reading to them rather than a strange adult voice.

New ebooks
Recently I have read about the problem publishers are having converting kids two page layout books. They are using the old school conversion process. Authors and publishers need to think outside the box. Kid’s flipbooks seem to fall into that same category.

One thing we do know is kids have shorter attention spans than the adult novel reader. They need to see ideas and absorb them quickly. The current children authors have the knowledge and skills to pull this off. They just need to learn the new technology and charge forward.

Comics are another great ebook opportunity in the kid’s market. With color and sound they can be a great educational and entertainment media.

Barnes and Noble has a great website for kid’s book that takes advantage of the Color Nook. It’s called NookKids. If you are looking at this market, this is a great place to start your research.

Education
Education will be transformed into a digital world. Along with a new generation of readers, a new generation of ebook authors will appear. Authors who can see the youth market needs and fill that need. I recently blogged about this opportunity, e-Textbooks: How do they stack up against traditional textbooks?

E-textbooks are a great opportunity to improve the quality of education, especially at the lower levels of education.

Ebook Author’s challenge

The children ebook author will write in small screen snapshots They will render their ebooks with colored pictures and enhanced features. The young readers are going to be looking for links like they encounter when they are surfing the net so they need to be included in the content.

One opportunity may be to create a series of short reads that the reader will be coming back for more. Although several of the experiments of serial writing in the adult category have mixed reviews, a well done kid’s series could be a hit with automatic downloads. Who knows, you could have your own Dr. Seuss series going on some day.

One thing for sure, the new ebook author must study the new technology and take advantage of it.

My Crystal Ball

There will always be novels but my crystal ball says that non-fiction will change. Ebooks will not just be a copy of a paper version but an interactive media.

Many ebooks will be written directly to the ebook platform with no paper version.

All players will need to get on board: authors – publishers – bookstores – libraries and education/teachers.

Remember. The kids are coming. You know the gadget-centric generation that will be right at home with ereaders or tablets. These devices will fall right in with their social networking and their cell phones. Just walk through a mall and watch the younger generation. They are all doing something with a digital device. The ebook author must take advantage of this opportunity.

What do you think? How can ebook authors take advantage of this opportunity? Have I left out anything in the kid’s market?

View my website: HBSystems Publications
Or EMAIL at: jrm@hbspub.com





Friday, March 25, 2011

eBook Authors: Use The POWER of Links

One of the first things an eBook Author must learn to use is the power of links. Whether you’re creating your ebook, setting up your web site, writing a blog or joining a group on the Internet, hyperlinks are what make things happen. The more clicks, the more chances of your success. The synergy created by links is a powerful thing.
With that said, where should you put links? The following is a list of possible opportunities for linking.

Your eBook Author Page

Let’s start with your ebook. You should always have an author page with links to everything in your arsenal. This page is different than the title page or the copyright page. You should have links to your website, your blog, your social network and your email address. Make sure to link to your other ebooks buy-pages to help the reader go directly to your other writings.

Your In-Book Links

Another link possibility is links imbedded in your content. These links can be added in the ebook rendering process. Whether the links are to Internet sites or to information in the back of your ebook, the links can be very valuable to the reading experience.

In my ebook, Call Off The Dogs, I included brief definitions of uncommon terms and locations in the back of the ebook. For example, the reader could click on a link imbedded in the content and see a brief description of the pier in Seal Beach, California. Then they would press the BACK key and continue reading.

Other Link Opportunities

You should link everything you do digitally. For example:

Website – Your site is a great place to include links to your ebooks. Include a blogroll on your home page to link to other sites you visit. And then ask those sites to link back to you. The more the merrier.
Blog – You should establish a blog to keep in touch with your readers. Your followers will follow the links you insert into your blog like a page for your upcoming ebook. Also, you can use links to get them involved in the writing process.
Social Network – You should use Facebook and Twitter and link away every chance you get.
Email - All outgoing communications should include a link even if it is just a link in your email signature line.

Link Maintenance

One of the important things to remember is that link maintenance is great an opportunity to keep in front of your reader. Links change and become invalid for one reason or another. You should maintain a current, up to date list of links you have used in your writings. Then point the reader to your site for the latest link information.

Another example. Let’s say you have an ebook with a lot of internet links imbedded in the content or the ebook has a list of links associated with source material. As the links turn bad, and they will after time, you could add Amazon Public Notes in the ebook to assistant the reader in finding the updated link or an alternative one.

You are maintaining the value of the reading material by updating the content without republishing the ebook.

Link Power

So what does linking everything do for you?

1. It will build traffic to your ebook buy-page, to your Internet site, your Facebook page and your Blog.

2. Links are what drives Internet Search Engine Optimization. The more links you have on the net, the more chances you have for readers to find your offerings. The most prized link is one that is an incoming link from another site. This can be your site or blog or one from one of your peers.

3. Connections through Social Networking, links your friends and followers to your site and your ebook. You cannot have enough of this. The more ebooks and blogs you put into the pipe, the more action you create.

Takeaway

Think of this as a little web page with the power of communications.

A general rule: Never publish anything without a link or two. That includes your ebook, your Internet site, your blog, your email or comments on other people’s blog.

So what do think? Be sure to share with me other link opportunities that I have overlooked.

View my website: HBSystems Publications
Or EMAIL at: jrm@hbspub.com

Saturday, March 12, 2011

How to create a Kindle ebook? Anyone can make this stuff up.

The following is a recipe for the creation of a Kindle ebook.  The results can be viewed on a Kindle ereader or by any of the ‘Kindle for’ software apps including MAC, iPhone, iPad, Blackberry or Android Phone.





Starting Ingredients
1 Windows PC
1 Microsoft Word
1 Kindlegen Software app from Amazon (Download)
1 Kindle for PC Software app from Amazon (Download)

Instructions
Write your content in a Microsoft Word document (merge text, links and pictures as needed)
Save content as a Microsoft Word DOC file format (DOC is preferred for best results)
Save content (Save As) again as an html file format using Microsoft Word (extension .htm)

The Kindlegen Creation Process (This process creates a file in a MOBI file format)

Access: Windows Start Menu
Select steps: All Programs > Accessories > Command Prompt

A Black dialogue box will appear with a > prompt
(Older versions of Windows: Start > Run > enter CMD and depress enter)

Next you’re going to switch to a new directory by entering the directory location of your html file. Then depress the enter key. There is a space between the CD and the directory location.

Example:
CD c:\blogging\posts

The prompt in the black dialogue box for the example above should look like this: >c:\blogging\posts

If you have installed Kindlegen direct from the Internet your directory should be: C:\kindlegen and the conversion program should be Kindlegen.exe. (change directory as needed)

Let’s assume for the following example your html file is named: cookbook030711.htm. You would substitute your file name for the example.

You would enter the following and depress the enter key. There is a space between the exe file and your html file name.

Example:
c:\kindlegen\kindlegen.exe cookbook030711.htm

This process should have created a MOBI file in the directory: c:\blogging\posts

Example:
c:\blogging\posts\Cookbook030711.mobi

If you have Kindle for PC installed and associated to the MOBI file format, you can access the ebook by going through Windows Explorer to the MOBI file and double clicking the file name. Kindle for PC will startup automatically with your new ebook displayed.

If you have not installed Kindle for PC, when you double click on the MOBI file name, Windows will prompt you to select the program associated with the MOBI format. Select Kindle for PC. This process will only occur the first time through the process.

Review your document format in the Kindle for PC app
Redo the process as needed

Transfer the MOBI file to your Kindle ereader via a USB cable by copying the file from your PC directory to the Kindle ebook library directory. Your Kindle has detail instructions on this process.

Review your ebook again
Add more content if you wish
Redo the process as needed

Your ebook Usage
Students: This is ideal for accumulating class notes, reference materials and excerpts so you can have information at your fingertips.
eBook Authors: This process can create a full blown ebook for ebook publication if you choose. I use it to check the progress of the ebook I am writing to make sure I am formatting the ebook properly. Then I unload the mobi file to Amazon DTP for publication. There is no emailing back and forth.
Teachers/Professors: This ebook can be used to create study guides, sample test questions,   assignment outlines and extra reading material. This is a great opportunity for educators to create their own e-textbook for publication as a reference.
Business: There are many ways businesses could use ebooks like instruction and user’s manuals, contracts and business transaction logs. They have been using PDF files for a long time to do this very thing.
Libraries: They could publish library rules and special catalogs via ebook. They need to learn this process and this is a great opportunity.
Real Estate: Realtors could summarize transaction history, including pictures, contracts, agreements, comp information and all communications into simple little ebook with an index and links.
e-Site books: Web sites could merge their website content into an encapsulated format with search capabilities and in-book links.
The list could go on and on.

This procedure is not magic and mirrors. It is a simple process that anyone can master. There are many advantages to ebooking your notes and miscellaneous information. One right off the top. Once created, the ebook can’t be changed by the reader. However the reader can add notes, highlights and bookmarks.

What do you think?  Can you think of any other thing we could add to our ebook recipe? Let me know. Let’s build a list of ideas.

View my website: HBSystems Publications
Or EMAIL at: jrm@hbspub.com

Wednesday, March 2, 2011

e-Textbooks: How do they stack up against traditional textbooks?


I will start by stating that I believe e-textbooks are a great opportunity to improve the quality of education. But the players have to start thinking outside the box and stop resisting the new concept. E-textbooks should be a wakeup call to professors and students, publishers, authors and content providers.

I have been championing ebooks and ebook authors for a while how and listening to the educational community’s reasons for not adopting the new technology. Oh I know about the current pilot programs and the studies being conducted. Some schools are even being forced into using them because of their cost savings but the quality of education must be the key here.

I decided to take a look into the resistance to change from a different point of view. Instead of looking at the faults of ereaders and e-textbooks, let’s take a look at what’s wrong with current textbooks and how e-textbooks solve the problems.

Because of the many levels of education, I will focus on higher education for this discussion. Most college students have access to personal computers and to the Internet. By using e-textbooks in combination with ereaders or tablets, PC’s and software, they should be able to get the most ‘bang for their buck’.

Traditional Textbook Shortcomings
What are the shortcomings of traditional textbooks? We can start with the standard issues.

1. Textbooks are expensive.
2. Their useful life is short. They seem to change every year or so.
3. They are heavy. If I have to carry multiple books to class, I have a problem.
4. And of course, there is the bookstore experience. Oh I love those long lines and the beat up used textbooks.

But some way we manage to get by these problems because that is the way we have always done it.

E-textbooks: They cost less. Weight is not a problem. You can have lots of ebooks at our fingertips. They are portable. I can carry them anywhere.  On my PC, I can even view multiple ebooks at the same time, each in a different window. Tablets are even adding this feature.

I have the convenience of on-line delivery anywhere and anytime I want to order and they will never be out of stock. Unlike traditional textbooks, ebooks are easy for publishers to update. They can adjust and grow with the changing environment and conditions.

Traditional Textbook Studying Process
1. I hand write in the margin of my books.
2. I highlight passages that I feel are important.
3. I have posits tabbed at the top of some of the pages just to help find something important later.
4. I carry a small dictionary with me and a large notebook to try to keep up.
5. I have manual references to Internet links throughout my textbooks. Hopefully when I key them into my PC the links are still valid.

If I don’t do these things to my textbook, sometimes I have a problem finding information.

I guess I am the typical student. I know this destroys the textbook but I am the one that needs to do this, so that it is easy for me to review come test or report time. I will deal with what I have done to the textbook when I try to resell it at the end of the semester.

E-textbooks: They are a live, digital media. I can key in class notes on my device or with public notes I can key in notes on my PC and view them on my device. I can highlight text and later I can remove the highlights. Using my PC, I can copy and paste information to a Word document and not have to rekey it into my computer.

I can tag or bookmark passages. On some devices I can even color the tags. I can easily search my e-textbook to find information. I have a dictionary and encyclopedia at my fingertips. If they can’t solve the problem, I can go on-line and use a search engine.

On my PC, I can interact with my e-textbook and a host of tools like databases, spreadsheets and a word processor with spellcheck.

e-Textbook Resistance
But the resistance abounds. We have the standard arguments.

1. E-textbooks are hard to read.
2. There are no page numbers or the numbers don’t match the paper textbook. (This has been resolved my Amazon.)
3. Ereader keyboards are too small.
4. Students will not be paying attention to the lecture.
5. Traditional textbooks have a look and feel that ereaders don’t possess.

I even see a history professor blogging that they have always done it that way so why change. E-textbooks will interrupt the flow of his teaching in the classroom. E-textbooks have no place in the History department. You know “If it is not broke, don’t fix it”.

If I was going to start anywhere, I would start in the history genre. This area has great potential for linking information and companion ebooks. And a history e-textbook is a growing adventure. One that is never ending. As more ebooks are written about history, they can be linked back to the original e-textbook which will enhance the experience.

Because I am an Equal opportunity blogger, I will occasionally highlight the dissenting point of view. I have included a link to the professor’s blog so you can make your own judgment. History e-textbooks: Not worth the trouble? 

 

So what do I do now? What needs to happen?

Professors, Teachers and Administrators
The e-textbook concept must be accepted by professors, teachers and administration.

They must understand the new technology and it’s potential.
They should adapt their methods of teaching to incorporate the features of the digital textbook.

Publishers
Publishers and facilitators need to realize the potential and rise to the occasion. Printed textbooks and e-textbooks versions should be in sync, including the teacher’s edition. That should also fall into the administrator’s responsibility above. If you’re going to offer the use of e-textbooks in the classroom, they should match the paper version you’re using.

eBook Authors and Content Providers
E-textbooks present a large opportunity for eBook authors. They can write and develop companion ebooks that relate to a specific topic or a source textbook. For example, if I am studying President Lincoln in my history e-textbook and I want to know about New Salem, a place Lincoln lived in his young adult years, I might be able to get an ebook about his early years immediately on my ereader written by an eBook author.

Students
Students should start creating their own ebooks. They could put their notes, research and ideas in an ad hoc ebook and have it as a reference during their class or while they are studying for a test. The e-textbook can be right next to it on their ereader. They can create their own ebook with software like Kindlegen (mobi) and Calibre (epub).

Software
New software must be developed to take advantage of the digital format and authors must step up to plate and start creating e-textbooks directly for that platform. Group software integrated into the class environment using an ereader or PC should be a must.

For example, one of the new tools released recently is NookStudy from Barnes and Noble. This free software download shows great potential. Available on your PC or Mac, you can read e-textbooks, class material, study aids, test guides and many other items. You can create your own stuff and have it at your fingertips. And, of course, you have all the computer tools you need to manipulate the information.

We need a process that insures that digital links are still valid. For example, a good links process could be maintained by publishers or authors on their website. Actually this could be a good opportunity for both. They could have readers accessing their site to update the link information and could give them a marketing shot at a companion ebook.

Think outside of the box.
I have included a couple of recent blogs that address thinking outside of the box. Both are right on-spot.


Chris addresses the large potential of new versions of ebooks using Kindle’s public notes.  He sees the great potential of notes and the value they can add to the reading experience.

I think education can be the real winner with Public Notes.

Also Joe Wikert wrote a great blog, Margin notes in ebooks.

Joe discusses how important notes are. He defends the use of notes in ebooks as being an integral part of the reading experience.

Both bloggers are thinking outside of the box. How can notes help the reader to better understand the content of the book?

I even got in on the thinking by suggesting that public notes could add to a study group environment. Working with other students and the professor, the synergy could improve the communication and the thought process. Amazon Has Some REAL Good News and They Have Some Great News for e-Textbook and eBook Users

Conclusion

E-textbooks are a great opportunity to improve the quality of education. I believe the resistance to e-textbooks should be weighed against the traditional textbook shortcomings.

Remember. Here comes the kids. You know the gadget-centric generation that will be right at home with ereaders or tablets. These devices will fall right in with their social networking and their cell phones. As a side note, I am waiting for schools to start offering a class in two thumb typing.

What do you think? Can we improve the quality of education with the use of e-textbooks? Will ebook authors get involved with companion ebooks?

View my website: HBSystems Publications
Or EMAIL at: jrm@hbspub.com

Wednesday, February 16, 2011

eBook Publishers: Are eBook Copyright Pages Missing Information?

Well the ebook community is buzzing. Amazon has provided REAL page numbering. The critics have been answered. Now the fun begins. What is the source of my ebook? Is my ebook the same edition as my paper version? Where am I at here?

Of course, there is one thing that we must have in place if we are going to coordinate a paper version with an ebook. We must know the source of the ebook and that information appears to be missing in action.

It sounds like an easy problem to solve. I just purchased an ebook on-line and the hardcover edition was right next to my ebook selection. No problem.

But ask me that question in three years when I still have that same ebook on my e-reader and the hardcover book has a new edition. There is no reference to which hardcover edition my ebook matches. None.

Study

I decided to put my analytical hat on and do a study. I wanted to see whether the source document of my ebook is identified somewhere. My assumption was if we are going to identify where the ebook originated, it should appear on the copyright page.

So I started my study. I picked 30 ebooks and analyzed their copyright pages. Somebody must have missed the memo about what information is required and what format it should be presented in because we had a variety of formats and information, to say the least. Although 30 ebooks is not a very big sample, only one of them came close to what is needed to ID the source.

Amazon has seen the need to add the source information in their on-line product description to help. They have added a line: Page Number Source ISBN. But my ebooks didn’t have a clue to the original source.

Joel Friedlander

Next I used a great post by Joel Friedlander, an expert in this area, called ‘Self-Publishing Basics: The Copyright Page’ as my starting point. (Other blogs on copyright pages are listed at the end of this post.)

Results

I started the study on the premise that the eBook copyright page should not be the same as the source book. It shouldn’t be just a copy. All the eBook copyright pages that I studied had most of the basics. They had the copyright notice, publisher and publishing information, disclaimers, edition data, Library of Congress information and the ISBN.

Although this is not required, some gave credit to the basic book formatting and design people. Things like cover photograph, cover image/art, interior design and edited by information.

The ebooks did have some direct information about the ebook like one had ‘First Kindle Edition’. Another said ‘Epub edition © with a date and eISBN 978- number’. I don’t know if the ‘e’ is official but its meaning is obvious. One even had ‘Mobipocket reader format’ mentioned.

Only one of the ebooks had any information at all about the source. (“Simon & Schuster hardcover edition June 2010”)

Missing Information

But here is where the train leaves the tracks. With the missing source information, there was no indication where the book’s content originated from or how we got to the digital format.

Adding more information to the ebook copyright page goes along with the same concept we use for an accurate bibliography, footnotes and appendix.

The real need is in the Education area. They need to communicate information in the e-textbook to each other in an accurate manner. If they are going to cite information from an ebook, the reader needs to be able to go back to the source and verify the citation.

And Professors and students need to make sure they are both on the same page, so to speak. They need to be able to match the hardcover textbook to the e-textbook.

My wish list

We are missing the boat with the copyright page. It’s like seeing Original Source: Undisclosed on the copyright page. That just doesn’t work. The ebook is a different product than the paper version. We need more information.

1. We need the ISBN number and the hardcover edition on the copyright page like Amazon is providing on their ebook Product Production page. Of course, they are including this to help sync the page numbers with the hard copy but it should have been required in an ebook by publishers before Amazon added the feature.

2. We need different copyright pages for each version of an ebook. We need a unique copyright page for the Kindle, Nook and Sony etc. Smashwords has its own copyright page format which is the same with each version (epub, mobi, txt, etc.) they sell. I don’t know whether that is good enough in the long run.

3. I would like to see a reference on the copyright page about the ebook conversion process used. Is this an ebook only version? Is the source document from the original book’s source file or was it a scanned /OCR version to a digital file. This will give the reader some idea of the accuracy of the conversion.

4. I would like to see who rendered the ebook but I am probably pushing it although Garry Graves gave me credit for rendering his book, “Bloody Omaha”.

Examples

Kindle Version
     Original Source: How to Create Copyright Pages Right – by Jim Satire
Hardcover Edition June 2010 (ISBN: 978-9-9999-9999-8)
     Kindle Edition – 1.4.1 – Build 11/7/2010
     Original Process: Direct from Digital Source File
     Created by: Amazon DTP
     Conversion Services by: HBSystems Publications
     Rendered by: James Moushon

Nook Version
     Original Source: How to Create Copyright Pages Right – by Jim Satire
Hardcover Edition June 2010 (ISBN: 978-9-9999-9999-9)
     Nook Edition – 1.5.1 – Build 11/23/2010
     Original Process: Direct from Digital Source File
     Created by: BN Pubit
     Conversion Services by: HBSystems Publications
     Rendered by: James Moushon
    
Traditional publishers and self-publishers are responsible for this additional information. Sometimes publishers get caught up in trying to get the ebook out the door at the lowest cost rather than doing their own due-diligence.

It can’t be just a copy of the hardcover. It all starts with the definition of the sources of the ebook. Right now it appears that this is missing information.

What do you think about adding this information? Is it important to know?
Do the publishers have the responsibility to provide this information to the reader?

View my website: HBSystems Publications
Or EMAIL at: jrm@hbspub.com

A list of some good reference material on copyright pages from Joel Friedlander.


by Joel Friedlander on January 16, 2010
by Joel Friedlander on January 15, 2010
by Joel Friedlander on October 8, 2009

Self-Publisher’s Quick & Easy Guides—Copyright

by Joel Friedlander