Thursday, August 30, 2012

eBook Marketing: Include Live Contact Information in Your eBook


One of the most important things you can do in this ebook world is to provide your reader with your current contact information. I monitor over 50 authors and ebook experts blogs on a regular basis and finding their contact links is quite a challenge.

Surprisingly, I find the same problem in the current ebooks that are being published. If they do include link information, rarely is it a live link.

I feel the authors are missing a large marketing opportunity. Here are some ideas you may want to consider.

Different Products


One of the things I have been harping on for the last several years is that a traditional paper book is a different product then the ebook version, especially the pre-content information.

In fact, this information should be different between your retailers. Yes, you should have a different version of your ebook for each vendor. Whether it is Amazon or Barnes and Noble or Smashwords, they should have a different version of the ebook. Not the story or the major content but the front end of the ebook.

In other words, the ebook should not be just a copy of the paper version.

Contact Page


An easy way to keep in touch with your reader is to include a Contact Page in the front of the ebook. You know, one the reader can use to access your major contact points. The continuing communications with your followers should be a major part of your marketing effort.

Here is an example of the one I have in my novel, “Call Off The Dogs.”

 

Your Ebook can be updated

Your ebook lives on the fast moving Internet. Internet addresses and links included in ebooks will change and new communication points will definitely come along. In fact with the long life of an ebook, it is a reality. Wait a minute. Your ebook can be updated anytime you want. Just make the change and re-publish.

In contrast, once the paper book hits the shelves, any link to the Internet is cast in concrete. That’s not the case with your ebook.

Ask for a review, twice

You might ask me the following question after looking at the example above. I see a link to help my reader enter a review of my ebook. What is that all about?

You should give your reader easy access to your buy page to let them review your book. Just include it on your contact page.

Once the buy is done, most readers don’t go back to the buy page. Add this link to the contact information in the front of your book. Give them an easy way to write about your ebook.

To top it all off, ask them again for a review at the end of your ebook.
 
In a lot of cases, authors are still not providing live links to the outside world to help the readers keep in touch.
 
Don’t miss this marketing opportunity. Keep your contact information up-to-date in all your ebooks. It is just an upload away.
 
What do you think about adding a Contact Page to the front of your ebook? Will publishers buy into this concept? Have I missed anything you would like to add to the Contact Page?
 
Or EMAIL at: jim@jamesmoushon.com
Or visit my blog: The eBook Author Corner
Check out my Jonathon Stone Mystery Novel: Call Off The Dogs
 
 







NOTE: The examples in this blog are displayed as an image (to keep borders to resemble a book page) and do not have live link to accommodate the blogging software.

Wednesday, August 22, 2012

Indie Authors: Your Copyright Page Needs Work


One of the first things an indie author should realize is that the printed version of their book does not have the same content as the ebook version and the differences start right in the front of the book.

 

It starts with the Copyright Page.


The first area that jumps out is the copyright page should be different. In fact, the copyright page should be different between the various ebook versions, i.e. Amazon vs. Barnes and Noble vs. Smashwords, etc.

After reviewing a couple dozen recent ebooks from indie authors, the first item that should be added to the copyright page is the paper source of the ebook. Not having that information now doesn’t seem to be a major problem. But ask me that question in three years when I still have that same ebook on my e-reader and the hardcover book has a new edition. This could be a major problem with non-fiction ebooks. Not so much with fiction.

Amazon has seen the need to add the source information in their on-line product description to help. They have added a line: Page Number Source ISBN. But the ebooks that I reviewed didn’t have a clue to the original source document.
Here is where the train leaves the tracks. With the missing source information, there was no indication where the book’s content originated from or how we got to the digital format.

Certain information is required.


Somebody must have missed the memo about what information is required and what format the information should be presented in because we had a wide variety of formats and information, to say the least. Almost none of them matched.

The copyright page should have the basics. They should have the copyright notice, the Publisher and publishing information, a disclaimer, the edition data, the Library of Congress information and the ISBN.

Although it is not required, some gave credit to the basic book formatting and design people. Things like cover photograph, cover image/art, interior design and edited by information.

The ebooks did have some direct information about the ebook. One had ‘First Kindle Edition’. Another said ‘Epub edition © with a date and eISBN 978- number’.

I don’t know if ‘eISBN’ is official but its meaning is obvious. One ebook even had ‘Mobipocket reader format’ mentioned.

Only one of the ebooks had any information at all about the source. (“Simon & Schuster hardcover edition June 2010”) Maybe it should have included the ISBN of the paper version.

Adding more information to the ebook copyright page goes along with the same concept we use for an accurate bibliography, footnotes and appendix.

Here is My Wish List.


We are missing the boat with the copyright page. It’s like seeing Original Source: Undisclosed on the copyright page. That just doesn’t work. The ebook is a different product than the paper version. We need to provide more information.

 1.      We need the ISBN number and the hardcover edition on the copyright page like Amazon is providing on their ebook Product Production page. Of course, they are including this to help sync the page numbers with the hard copy but it should have been required in an ebook by publishers before Amazon added the feature.

2.      We need different copyright pages for each version of an ebook. We need a unique copyright page for the Kindle, Nook and Kobo, etc. Smashwords has its own copyright page format which is the same with each version (epub, mobi, txt, etc.) they sell. I don’t know whether that is good enough in the long run.

3.      I would like to see a reference on the copyright page about the ebook conversion process used. Is this an ebook only version? Is the source document from the original book’s source file or was it a scanned /OCR version to a digital file. This will give the reader some idea of the accuracy of the conversion.

4.      If you have web addresses and contact information on this page, the links should be live links. Make it easy for readers to form a relationship with you by taking advantage of the opportunity to get the information to them. Never pass up a chance to keep in touch with your reader base. Remember unlike the traditional book that is cast in stone, the eBook can be edited easily and republished if the upfront information changes.

Here are two examples that I found.


Kindle Version

Original Source: How to Create Copyright Pages Right – by Jim Satire
Hardcover Edition March 2011 (ISBN: 978-9-9999-9999-8)
Kindle Edition – 1.5.1 – Build 11/7/2011
Original Process: Direct from Digital Source File
Created by: Amazon DTP
Conversion Services by: HBSystems Publications
Rendered by: James Moushon

Nook Version
Original Source: How to Create Copyright Pages Right – by Jim Satire
Hardcover Edition March 2011 (ISBN: 978-9-9999-9999-9)
Nook Edition – 1.6.1 – Build 11/23/2011
Original Process: Direct from Digital Source File
Created by: BN Pubit
Conversion Services by: HBSystems Publications
Rendered by: James Moushon

Traditional publishers and self-publishers are responsible for this additional information. Sometimes publishers get caught up in trying to get the ebook out the door at the lowest cost rather than doing their own due-diligence. The Indie author does not have that luxury. You must stay out in front of this information and marketing opportunity.

Your ebook can’t be just a copy of the hardcover. It all starts with the copyright page and the definition of the sources of the ebook. Right now it appears that this is missing information in most ebooks.
 
A Great Source of Information on this is from Joel Friedlander
Joel is an expert in this area. He blogged ‘Self-Publishing Basics: The Copyright Page’.
Use it as a starting point.
Are you including this information in your ebook? Does the Indie publisher have the responsibility to provide this information to the reader?
Or EMAIL at: jim@jamesmoushon.com
Check out my Jonathon Stone Mystery Novel: Call Off The Dogs
 

My next blog will discuss your ebook and the Contact Information Page that should be added.